IKEA

THE CHALLENGE
IKEA Seattle wanted to create an interactive dialog with their customers and prospects that was immediate. How could IKEA deliver their iconic brand in a way that was fresh and exciting, not only to build brand loyalty, but to drive in-store traffic and sales?

THE SOLUTION
Valassis created the IKEA Mobile loyalty club, which provides consumers a way to receive exclusive offers and games, and gain access to special events. The first program was the the IKEA Catalog Text Trivia Game.

In this first of eight mobile programs, IKEA asked people to text in answers to questions—answers that could only be found in the IKEA catalog. What better way to get people poring over their products? Those who texted in were driven to a website where their information was captured for future marketing use. And with an incentive of a $5,000 IKEA shopping spree, it was sure to be a winner. Plus, the program was developed to keep customers engaged for up to a year!

This mobile marketing element fit in perfectly with IKEA's integrated marketing efforts, supported by print, TV, in-store, the Web, email and more.

R U READY?
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